Stop Saying “We’re Redesigning the Website.” Is It a Mess, or a Missed Opportunity?
“Well, of course our website is being redesigned. It’s coming along great…”
You don’t say. 😬
This is probably the most common excuse — sorry, reason — I hear from businesses with broken or outdated websites. And trust me, I hear it often.
Even massive brands are guilty of it. I once asked a global cruise line why parts of their site had been broken for almost two years. Their response?
“Oh, we’re working on a redesign.”
Sure. And I’m still assembling IKEA furniture from 2019.
Is a Website Ever Really “Done”?
Short answer: no.
Digital marketing evolves constantly. Your site should do the same: reflecting new offers, updated services, seasonal changes, or market shifts.
Saying you’re “redesigning the website” doesn’t excuse broken links, outdated content, or a clunky mobile experience. That’s not redesign. That’s revenue leakage.
Why Should You Work With a Digital Strategist?
Hiring a digital marketing expert isn’t just about visuals. It’s about keeping your business aligned with fast-moving trends and user expectations.
Here’s what that means:
Your site stays functional and secure
You communicate real-time changes effectively
You optimize the flow from first click to conversion
You reduce friction and increase trust at every step
Your site becomes a true growth asset, not just a placeholder.
Isn’t My Website Just a One-Time Project?
No! Treating it like one is why it’s underperforming.
You wouldn’t stop marketing your business after one great month. So why stop improving your website after one launch?
Your website is your most up-to-date, informed salesperson, available 24/7, seen before any human interaction.
That presence should evolve with your brand.
What Happens When the Market Shifts Overnight?
Remember COVID-19? Suddenly everyone had questions:
Are you still open?
Have your hours changed?
Do you offer delivery?
Are masks required?
Businesses that responded immediately via their websites retained customers and even grew. The rest? Lost attention and revenue.
Are You Ready to Get Ahead Instead of Catching Up?
Redesign isn’t a phase, it’s a mindset. One that focuses on ongoing improvement, not excuses.
Let’s build a system that supports your business in real time — not one that’s “coming soon” forever.
Want to treat your website like the business tool it really is?
Let’s talk strategy. (Even if your site’s still under construction.)
