If you're preparing for a discovery call, planning a new website, or validating an offer, there's one thing you need before you write a word or design a wireframe:
Clarity on your Source Context, Central Entity, and Central Search Intent.
This is where the Buyer Persona Generator comes in: a guided assistant inside ChatGPT that helps you define your strategic foundation in less than 15 minutes.
I started building this tool because I kept running into the same wall with clients and my own projects: I couldn’t move forward with execution until I had complete clarity on who we were serving, why the brand existed, and what we were really trying to rank for. No existing tool helped me define all of that with enough strategic depth.
I was heavily influenced by the work of Koray Tugberk Gübür and the Holistic SEO community. Koray’s approach to entity-based SEO, topical authority, and strategic clarity made me realize that most digital problems are upstream thinking problems. We launch before we think. We design before we define.
This tool fixes that.
What is Source Context?
Source Context represents:
The purpose of your brand
Why it deserves to appear in the SERP (Search Engine Results Page)
How the brand monetizes attention and turns users into customers
This is what Google tries to understand when evaluating:
Your homepage and core site structure
Your relevance to commercial and informational intent
Your ability to satisfy and convert traffic
When to use Source Context?
Use Source Context to define:
Why your website exists
Who you serve
What you help people accomplish
How that leads to revenue
Use it before building a site, during a discovery call, or while aligning on content strategy.
Related: Why Your Website Is Never Done
What is the Central Entity?
The Central Entity defines what your website is mainly about. It reflects:
The main topics and concepts that appear site-wide
The products, problems, or people your brand focuses on
The semantic core of your content and services
In SEO terms, it's the "entity" your site builds topical authority around. This is what you want to be known for, trusted for, and ranked for.
For example: My central entity could be "audience strategy systems" or "persona development workflows."
Why Central Entity matters?
Your Central Entity affects:
The type of queries you're eligible to rank for
How Google clusters your content thematically
Internal linking and topic clustering logic
Related: How to Use the Value Map Framework
What is the Central Search Intent?
Central Search Intent is the fusion of your Source Context and Central Entity.
It represents your core user group's main purpose when they land on your site.
It focuses on predicates and verbs — what users want to do, solve, learn, or decide.
Examples:
Compare tools to build personas
Learn how to define customer segments
Understand audience needs before launching a brand
This is the intent that should guide your homepage, service pages, and high-impact content. It's also the glue between your strategy and your site's structure.
Related: Is There Demand for Your Business?
What is the Buyer Persona Generator?
The Buyer Persona Generator is a ChatGPT-powered assistant I built to help you:
Clarify your Source Context
Define your Central Entity
Identify the Central Search Intent
Map your Target Audience traits
Build up to 3 actionable Buyer Personas
(Bonus) Create a Value Proposition Canvas
It’s a thinking partner that behaves like a strategist on a call — asking smart questions, synthesizing your responses, and turning inputs into:
Clear, shareable summaries
Strategic direction for websites, copy, UX, and SEO
Related: How Do You Identify Your Customer Profile?
How to Use It
Open ChatGPT → Go to Explore GPTs
Search: Buyer Persona Generator
Click "Start" or say: “Let’s go through the full discovery process”. You can even plug a competitor website and it will guide you.
Answer the prompts
Receive:
Project scope
Entity & intent summaries
Buyer personas
Value Proposition Canvas (optional)
Time required: ~15 minutes
Best used: Before website builds, content sprints, or investor/partner discussions
Related: How Do You Decide What to Optimise on Your Website?
When Should You Use It?
Use Buyer Persona Generator:
Before a discovery call with a client or freelancer
When you want to decide if a website is needed
While planning a new offer, product, or brand position
To improve content strategy and SEO targeting
As a tool to unify teams and align internal language
Related: Stack, Rates & Services
What Comes After?
Once you’ve defined your Source Context, Central Entity, and Central Search Intent, you can:
Build a homepage or content hub around your entity
Create content that aligns with user verbs/intent
Distribute internal links strategically for topical authority
This process turns strategic inputs into structured outputs you can plug into wireframes, SEO briefs, onboarding docs, or funding decks.
Related: Case Study: eCommerce Content Strategy Sprint
Final Thought
If your audience, offer, and website feel fuzzy...
Start with structure.
The Buyer Persona Generator gives you the source context, entity, and intent needed to stop guessing and start building with clarity.
Big thanks to Koray Tugberk Gübür and the Holistic SEO community for pioneering the frameworks that made this possible.
Launch the Assistant in ChatGPT
Or explore more about how I help clients define strategy and build digital clarity →
